DATA ANALYTICS & STATISTICS

Our Data Analytics & Statistics team have both applied and theoretical experience in the collection, management, analysis and interpretation of data in the sports, business and healthcare sectors.

Dan%20Parnell_edited.jpg

Dr. Dan Parnell

Dan is the CEO for the Association of Sporting Directors, co-founder of Football Collective & a Senior Lecturer at the University of Liverpool. Dan is involved in industry education & consultancy roles with the League Managers Association, The FA, English Premier League & various football clubs across the UK.

Paul%20Widdop_edited.jpg

Dr. Paul Widdop

Paul is a Senior Lecturer at Leeds Beckett University, on social capital & economic relationships in sport. A theoretical & applied statistician, Paul is Chair of Football Collective & leads the professional development of the Association of Sporting Directors.