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Our Data Analytics & Statistics team have both applied and theoretical experience in the collection, management, analysis and interpretation of data in the sports, business and healthcare sectors.


Dr. Dan Parnell

Dan is the CEO for the Association of Sporting Directors, co-founder of Football Collective & a Senior Lecturer at the University of Liverpool. Dan is involved in industry education & consultancy roles with the League Managers Association, The FA, English Premier League & various football clubs across the UK.


Dr. Paul Widdop

Paul is a Senior Lecturer at Leeds Beckett University, on social capital & economic relationships in sport. A theoretical & applied statistician, Paul is Chair of Football Collective & leads the professional development of the Association of Sporting Directors.

Data Analytics & Statistics: Team
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