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Our Business Strategy team are executives, consultants and academics, with extensive experience in leading strategic planning for sports and social enterprise businesses.


Cliff Benson

Cliff is a former partner at Deloitte and Chief Development Officer for Buffalo Sabres (NHL) and Pegula Sports and Entertainment. Cliff led the construction of the Harbor Center Hockey Academy and hotel in Buffalo and is a Director of Penn State University.


Mal Brannigan

Mal is an experienced soccer executive, and CEO of Wigan Athletic FC. Having previously served in CEO and Managing Director roles at English and Scottish Premier League and English Championship clubs, Mal moved to Wigan in 2021. He also has a Masters in Sports Directorship.


Susan Brooke (In Memoriam, 1963-2020)

Susan is a former VP of Strategy and Change Management at TD Bank Group.  A former strategic consultant and Director for Bain & Co, Deloitte and KPMG, Susan's expertise is in building high performing leadership teams, in addition to helping complex organizations develop and deliver strategy.


Yvonne  Harrison

Yvonne is the founder of Stryve, a management consultancy passionate about helping businesses have a positive impact on the World. Yvonne was previously Managing Director of Project ’92, overseeing the sport and education portfolio for the Class of ’92 and the Chairperson of Foundation 92, drawing on her previous experience as CEO for GreaterSport.


Oliver Luck

Oliver is accomplished in both collegiate and professional sports, holding executive positions in the NFL, NCAA, MLS and, latterly, as Commissioner of the XFL. Oliver played NCAA football at WVU before playing 5 seasons with the NFL’s Houston Oilers. Oliver holds a JD from University of Texas School of Law.


Dr. Wayne Rawcliffe

Wayne leads MBA and undergraduate modules on organisational behaviour, change management and strategic staffing at the UBC Sauder School of Business and is the President of Senga Consulting, which focuses on improving organisational communication.


Greg Tooke

Greg is the founder of Light Trail, a business strategy consultancy that specialises in providing advice to companies seeking certification as B Corporations and to excel as purpose driven organisations.

Business Strategy: Team
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